Anti-smoking ads are reasonable increase of smoking among adolescents

Tobacco-industry funded anti-smoking ads aimed at teenagers smoking actually caused teens to smoke more, says a new report by Australian researchers published in the American Journal of Health.

Phillip Morris "Talk: They'll listen to" advertising campaign - designed to get parents verbally dissuade their children from smoking up - as a result of high-schoolers a desire to smoke more. The study authors argue that the ads were actually designed to encourage adolescents to smoke, since most teenagers reject their parents advice.

In "Talk: They'll listen to" campaign "is not because his message was just the fact that parents should talk to their children about smoking, but not for the fact that children should not smoke, according to the authors of the study. The researchers concluded, that "there is no reason not limited to being a teenager, it is suggested why young people should not smoke."

In accordance with the development of psychologists, adolescents from 15 to 17 years, as a rule, reject the reputable communications, because they believe that they are independent, which makes Philip Morris' advertising campaign, basically useless, the researchers said.

The study authors believe that the big tobacco anti-smoking ads actually became a new way to get young people addicted to cigarettes. For example, many Big Tobacco ad then "light" cigarettes - which contain lower levels of nicotine and tar - as a means for smokers to move from full strength cigarettes, and not to quit the habit entirely.

However, recent studies showed "light" cigarettes will be just as dangerous as regular brands, while 37 percent of smokers switched to "light" because they believed they were less harmful.

According to a 2003 study from the Cancer Council of Victoria in Australia, the only anti-smoking ads that really work for teenagers show schedules, mountain health consequences of smoking. Adolescents showed a picture of the smoker sochilas artery, or blood clot in the brain smoker were less attracted to smoking, the researchers found.